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How to draw up a strategic growth plan
This activity is for any freelancer or head of a microenterprise who wants to improve the future prospects of their business.
The main goal of the workshop is to develop a process of strategic reflection and planning for the company's growth.
Each participating company will develop its own plan, using its own tool.
This document will detail the various growth challenges it is facing. Challenges such as internationalisation, breaking into new market segments, launching new services or the financial capacity to develop projects.
Complete list of topics:
- Introduction:
What is a strategic growth plan and how important is it? - BLOCK I: SELF-DIAGNOSIS AND FUTURE SCENARIO:
Taking an initial self-assessment questionnaire as a starting point, a detailed analysis of the company's current situation will be carried out, and areas for improvement and opportunities for growth will be identified. After deciding on the priorities, participants will determine the future scenario, which will be the basis for the planning. - BLOCK II: GOAL AND ACTION PLAN:
With all the information from the previous section, the result of the strategic reflection, participants will start to define goals, actions and tasks, with the corresponding organisation and determination of other fundamental variables in the strategic plan.
This activity is led by Susana Vega González, an expert from Barcelona Activa's business diagnosis and consultancy service.
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IMPORTANT: This activity is carried out in two different formats: an in-person session or a virtual session. Go to the calendar on the website to check the format of each session.
Virtual session: the virtual sessions of this activity are offered via streaming using the free Microsoft Teams platform.
Registered participants will receive the link by e-mail with the invitation and login instructions before the start of the session.
For Virtual Classroom activities, anyone who has logged into the space within the first 30 minutes of the training will be considered to have "attended". Those joining later will be considered to have "not attended" the training, and the corresponding certificate will not be issued.
In-person session: information about the place where the in-person session will take place, i.e., the address and the classroom, can be found on the website.
With in-person activities, registered participants must sign the attendance form at the reception desk of the corresponding facility in order to demonstrate their attendance.