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Google Ads: How To Quickly Make Effective Advertising Campaigns
Improve the definition of advertising objectives.
Have a sequential methodology.
Determine LTV and CAC before starting a policy.
Know how to calculate an ROI/ROA of a campaign.
CONTENT
1. The Google AdWords model
2. The Google AdWords content network:
- What is contextual advertising
- How to select the most suitable websites
- Possible formats and rates
3. Objectives and planning of the campaigns
- The structure of a campaign
- How to select keywords
4. How to get clicks
5. The budget and prices
- How much should I invest? How prices determine position
- What is the quality level and why is it important?
- Basic data to evaluate the performance of the campaigns
6. Certification as a Google Academy specialist
Recommended and complementary activities to increase knowledge of the subject:
How to reach your customers in a segmented manner with LinkedIn Ads
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IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
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