Detall formació
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ActivitatsDetall
Meet TikTok to connect with younger audiences and discover new trends
Know brand communication strategies on TikTok
Learn how to communicate in this network
Learn how to reach our audience.
CONTENT
1.- We will learn how to navigate the network and how to locate "tiktokers" and content
2.- We will discover how the content that is shared and that succeeds in the network.
3.- We will see inspiring examples of brands, NGOs, companies etc. and its communication strategy on TikTok
4.- We will see how we should communicate in this network, which tone to use.
5.- What to do to gain visibility.
6.- Advertising on TikTok and types of ads.
7.- What are hashtag challenges and how can they help us gain an audience.
Recommended and complementary activities to increase knowledge of the subject:
Masterclass: Aprèn a fer vídeos curts per vendre a les xarxes socials
Calendar
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IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.