Contractació pública i clàusules
SUPPORT FOR Digitalisation PROCESSES OF BUSINESSES
Support for small and medium-sized companies and self-employed people in the digitalisation process.
This programme provides small and medium-sized enterprises and self-employed individuals with a specialised advisory service for defining a digitalisation plan and specifying the solutions to be implemented.
The service includes assistance in implementing improvements in the following areas:
- Presence of the company on the internet, whether through web plans, social networks or other online media.
- Company’s online communication and marketing strategy, in terms of planning and the use of the different tools available to small companies, from resources for online marketing campaigns to tools for improving the positioning on search engines and the use of web analytics and social networks.
- Use of online sales channels.
- AI implementation strategy in the business, identifying which areas should be prioritized, assessing which AI is most suitable and how to apply it. AI Pack.
- Digitalisation of the company’s management processes in terms of using computerised management systems such as CRM and ERP, or the use of tools that facilitate collaborative work and teleworking.
Update: In a transversal way, the use and application of Artificial Intelligence (AI) solutions is incorporated in each of the areas to be treated.
The accompaniment process will be carried out by specialised technical staff and will be structured into three stages:
STAGE 1: An initial diagnosis to determine the level of digitalisation of the company and the possibilities for improvement in the following areas:
- Company’s presence on the Internet
- The company’s online communication and marketing strategy
- Use of online sales channels
- Digitalisation of company management processes and possibilities for telecommuting and collaborative work.
STAGE 2: Drafting of a digitalisation plan based on the initial diagnosis, which must include specific and measurable objectives related to the company’s degree of digitalisation in the different areas defined in the previous point.
STAGE 3: Advice and support in processing of doubts in the process of implementing digital tools and solutions.
REQUIREMENTS
This service is provided within the framework of the Program for improvement, digitalization, and sustainability of business, which aims to support businesses in the city of Barcelona and its metropolitan area in adapting to the challenges of the post-pandemic situation.
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