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Branding: an essential tool for online marketing

To promote yourself successfully on the Internet it is essential to have a good foundation of branding. In this capsule you will learn the basics of this discipline. In addition, you will review your brand's message and image and create a brandinG kit to improve your social media presence.

Specific goals | Temary

Create a branding kit
Discover how other companies work on branding issues
Use tools to improve branding in social networks

CONTENT

1. Discover the importance of branding
- Introduction to the fundamentals of branding
- Brands and symbology
- The heart of your brand
- The external manifestations of your brand

2. Audit your branding
- Review your brand promise
- Review your brand vision
- Check the health of your brand

3. Improve your branding
- Works with guides and protocols
- Create a branding kit

4. Branding and social networks
- Adapt your brand to the current context
- Prepare your brand for paradigm changes
- Design brand marketing experiences

Available dates for the activity

Edition 1

Modality: Onsite

Language: Catalan

Date: Friday 9 January, 10:00h - 14:00h

Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.