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SUPPORT FOR IMPROVEMENT AND TRANSFORMATION OF BUSINESS MODELS
Support to help them define new business model strategies and identify new opportunities and areas for improvement
This programme offers small and medium-sized companies and self-employed individuals a theoretical and practical support service through an expert adviser to help them develop new business models based on the needs of the person or business receiving assistance.
This service covers all the activities that make up the business' value chain: its company strategy, commercial and marketing activities, operations – based on its specific tasks and processes – , the professional team involved and their organisation, finances and the business' investments. With the professional adviser's help, the individual or company receiving assistance through the programme will decide which of these aspects to focus on and direct their joint work.
METHODOLOGY OF THE SERVICE
The support process will be customised, carried out by expert technical staff and organised into the following three stages:
STAGE 1: Making an initial transversal diagnosis in order to gain in-depth knowledge of the company to assess its needs and interests in order to find the work programme that best meets its initial situation.
STAGE 2: Working sessions using practical activities to define new business models according to the work programme chosen by the person or business receiving assistance. For each of the following work programmes, different modules and methodologies are established, which can be tailored to each case in order to achieve more effective results. The available work programmes are:
- Business strategy: This aims to draw up or review the strategic plan and the different elements that shape and can influence the business environment —such as by conducting a market analysis or a study of potential partners of interest—.
- Sales or marketing: This aims to determine the company's position with respect to the competition and potential customers in order to understand what the business offers, what sets it apart and why potential customers should choose it over other businesses.
- Operations: This aims to identify all the tasks and processes that are carried out in the company's ordinary course of business and find potential improvements in its working methods in order to optimise its current situation.
- Organisation: This seeks to define the profiles required by the business and structure them in a way that ensures that the company's goals are met.
- Finances and investment: This aims to identify current sources of funding and find out about additional sources and how to apply for them.
- Business growth: This aims to analyse the current situation and set growth targets based on the factors required to reach those targets.
STAGE 3: A summary of the topics worked on during the sessions held with the person or business receiving assistance and definition of the steps required to implement the aspects worked on and continue the business’ sustainable development.
The professional support will be provided in the form of up to 10 hours of advice.
The service is provided within the framework of the Program for improvement, digitalization, and sustainability of business, which seeks to help companies in Barcelona and its metropolitan area adapt to post-pandemic challenges.
REQUIREMENTS
In order to receive the assistance, interested companies or self-employed individuals must meet the following requirements:
- Have a registered office in the Barcelona Metropolitan Area.
- Have a maximum of 250 employees.
- Have computer equipment and an internet connection.
REQUESTING THE SERVICE
"This programme is co-funded by the European Regional Development Fund (ERDF) of the European Union, within the framework of the ERDF Operational Programme of Catalonia 2014-2020. Operation 1: Improvement of the city’s business economic network and ERDF Action 1.1 Support programmes to improve business competitiveness”.