Digitalisation

SUPPORT FOR Digitalisation PROCESSES OF BUSINESSES

Support for small and medium-sized companies and self-employed people in the digitalisation process.

This programme gives small and medium-sized businesses and self-employed individuals access to a specialist advisory service to help them develop a digitalisation plan and identify practical solutions.

The service includes assistance in implementing improvements in the following areas:

Online presence, including websites, social media and other online channels.
Online communication and marketing strategy, including selecting and using tools for online marketing campaigns, search engine optimisation, and web and social media analytics.
Online sales channels.
Digitalisation of business management processes, using computerised management systems such as CRM and ERP and tools for collaborative and remote work.
Artificial intelligence strategy, identifying the most suitable tools, how best to apply them and where to focus their use. 
Verifactu and electronic invoicing.
Applying for grants and subsidies related to digitalisation and AI.

SERVICE METHODOLOGY

The process will be led by a specialist technical team over three phases:

PHASE 1: An initial assessment will be carried out to determine the current level of digitalisation and use of AI within the business, and identify opportunities for improvement in the following areas:

Online presence.
Online communication and marketing strategy.
Online sales channels.
Digitalisation of business management processes and opportunities for collaborative and remote work.

PHASE 2: Based on the initial assessment, a digitalisation plan will be drawn up with specific, measurable objectives for improving the business’s level of digitalisation in each of the areas identified above.

PHASE 3: The business will receive guidance on implementing its digitalisation plan and monitoring progress towards its objectives. This will include support with integrating AI into the business, assessing the results and developing an AI roadmap for the following months.

The digitalisation service will provide a maximum of five hours of specialist advice.

REQUIREMENTS

To receive support, interested businesses and self-employed individuals must meet the following requirements:

Have their tax address in the Barcelona metropolitan area.
Have no more than 50 employees.
Have access to computer equipment and an internet connection. The person or team taking part in the programme must also have basic computer skills.
Be up to date with their tax and social security obligations.