Digitalisation
SUPPORT FOR Digitalisation PROCESSES OF BUSINESSES
Support for small and medium-sized companies and self-employed people in the digitalisation process.
This programme provides small and medium-sized enterprises and self-employed individuals with a specialised advisory service for defining a digitalisation plan and specifying the solutions to be implemented.
The service includes assistance in implementing improvements in the following areas:
- Presence of the company on the internet, whether through web plans, social networks or other online media.
- Company’s online communication and marketing strategy, in terms of planning and the use of the different tools available to small companies, from resources for online marketing campaigns to tools for improving the positioning on search engines and the use of web analytics and social networks.
- Use of online sales channels.
- AI implementation strategy in the business, identifying which areas should be prioritized, assessing which AI is most suitable and how to apply it. AI Pack.
- Digitalisation of the company’s management processes in terms of using computerised management systems such as CRM and ERP, or the use of tools that facilitate collaborative work and teleworking.
Update: In a transversal way, the use and application of Artificial Intelligence (AI) solutions is incorporated in each of the areas to be treated.
METHODOLOGY OF THE SERVICE
The accompaniment process will be carried out by specialised technical staff and will be structured into three stages:
STAGE 1: An initial diagnosis to determine the level of digitalisation of the company and the possibilities for improvement in the following areas:
- Company’s presence on the Internet
- The company’s online communication and marketing strategy
- Use of online sales channels
- Digitalisation of company management processes and possibilities for telecommuting and collaborative work.
STAGE 2: Drafting of a digitalisation plan based on the initial diagnosis, which must include specific and measurable objectives related to the company’s degree of digitalisation in the different areas defined in the previous point.
STAGE 3: Advice and support in processing of doubts in the process of implementing digital tools and solutions.
AI Pack. A programme consisting of five individual meetings with AI experts aimed at identifying the company's processes and activities where AI can be applied, selecting AI tools and solutions, and receiving support during the implementation process.
- Meeting 1: Identification of processes and activities where AI can be incorporated.
- Meeting 2: Choosing AI tools and solutions and how to implement them.
- Meetings 3 and 4: Guidance and support during implementation.
- Meeting 5: Assessment of results and AI roadmap for the coming months.
The digitalisation services guidance will consist of a maximum of 5 hours of advice over a maximum period of 6 months.
This service is provided within the framework of the Program for improvement, digitalization, and sustainability of business, which aims to support businesses in the city of Barcelona and its metropolitan area in adapting to the challenges of the post-pandemic situation.
REQUIREMENTS
In order to receive the assistance, interested companies or self-employed individuals must meet the following requirements:
- Have a registered office in the Barcelona Metropolitan Area.
- Have a maximum of 50 employees.
- Have computer equipment and an Internet connection, as well as someone on the team participating in the programme with user-level computer skills.
- Be aware of the tax and social security obligations
REQUESTING THE SERVICE
Partners
"This programme is co-funded by the European Regional Development Fund (ERDF) of the European Union, within the framework of the ERDF Operational Programme of Catalonia 2014-2020. Operation 1: Improvement of the city’s business economic network and ERDF Action 1.1 Support programmes to improve business competitiveness”.
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