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Define and rethink your innovative value proposition to align it with your customers.
Entrepreneurs, businesspeople, self-employed people or technical profiles who are interested in learning how to define or redefine their value proposition.
In this workshop we will present a methodology that will help you rethink your value proposition. Each participant will apply it to their business model, new projects, etc., in order to learn in the workshop itself and start working on it.
First of all, we will have you define your current products or services, as well as your current types of customers and the ones you are targeting.
We will then plan for the future in order to identify other possible clients or to detect the future needs of current clients in order to rethink the products, services or experiences they will value. Finally, we'll guide you on how to validate the defined value proposition with the market.
Complete list of topics:
- What do we mean by "value proposition"?
- Inspiring examples.
- What is your current value proposition?
- Who are our customers, current users and potential users?
- Learning what's important for our customers.
- Defining or reformulating the future value proposition.
- How to validate the proposal with the market.
- Conclusions, lessons learned and action plan.
Calendar
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IMPORTANT: This activity is carried out in two different formats: an in-person session or a virtual session. Go to the calendar on the website to check the format of each session.
Virtual session: the virtual sessions of this activity are offered via streaming using the free Microsoft Teams platform. Registered participants will receive the link by e-mail with the invitation and login instructions before the start of the session.
For Virtual Classroom activities, anyone who has logged into the space within the first 30 minutes of the training will be considered to have "attended". Those joining later will be considered to have "not attended" the training, and the corresponding certificate will not be issued.
In-person session: information about the place where the in-person session will take place, i.e., the address and the classroom, can be found on the website.
With in-person activities, registered participants must sign the attendance form at the reception desk of the corresponding facility in order to demonstrate their attendance.