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Copywriting or how to produce stimulating texts for your customers.
General goals of the activity:
- What is copywriting?
- Learn copywriting techniques used to craft texts and advertising content.
- Provide entrepreneurs and companies with the tools to apply these techniques to their communication campaigns in different channels.
- Improve the communication skills of entrepreneurs, companies and organisations.
Specific goals of the activity:
- Learn about the copywriting techniques applicable to marketing content through different channels
- Learn about successful stories and analyse them
- Identify the objective of the text and the mental triggers
- Learn the best practices for creating texts
- Practise copywriting for social media, websites and e-mail marketing
Complete list of topics:
- Presentation of the initiatives and identification of workshop expectations
- What is copywriting? From the tradition of oral storytelling to communication campaigns
- What goes into the process of creating texts for the marketing activities of the project or company
- Learn what mental triggers are and how they are used
- Case studies
- Good practice
- Persuasion and connection with the public and results
- Practice with copies for e-mail campaigns, the company's website and social media posts
- Pooling ideas and conclusions
Calendar
Find out more
IMPORTANT: This activity is carried out in two different formats: an in-person session or a virtual session. Go to the calendar on the website to check the format of each session.
Virtual session: the virtual sessions of this activity are offered via streaming using the free Microsoft Teams platform. Registered participants will receive the link by e-mail with the invitation and login instructions before the start of the session.
For Virtual Classroom activities, anyone who has logged into the space within the first 30 minutes of the training will be considered to have "attended". Those joining later will be considered to have "not attended" the training, and the corresponding certificate will not be issued.
In-person session: information about the place where the in-person session will take place, i.e., the address and the classroom, can be found on the website.
With in-person activities, registered participants must sign the attendance form at the reception desk of the corresponding facility in order to demonstrate their attendance.