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Techniques and tricks to communicate effectively on Instagram, Facebook i Twitter

Description
In social networks it is not enough to have a presence. We have to publish content that is suitable for each network and, moreover, that has added value for users. We need to do this periodically, immediately taking care of the feedback that our followers give us and making sure that our speech is positive, builds trust, enhances our digital reputation, redirects users to our website and, in the end, becomes sales
Duration:
6 hours. Multi-session programme de 2 sessions.
Content

Understand the importance of creating content on social networks

Analyze the particularities of the content formats of the most used networks.

Become aware of the algorithms used by each network to highlight content.

See resources that can be used for content on networks

Learn how to plan contents and analyze them afterwards.


CONTENT

1. The importance of content in networks. Basic principles

- The influence on reputation and SEO

- Particularities of each network. Algorithms to highlight content

- Main formats. More suitable contents and adaptation. Publication frequency. Scheduling and resources
- Common mistakes



2. Creation of the contents

- Useful tools

- Practical exercise of publishing on various networks



3. And afterwards?

- Feedback. hearings


Recommended and complementary activities to increase knowledge of the subject:

Twitter as a marketing and business tool

Facebook as marketing tool


Teachers
PLA I AUBIA, JAUME
Driving
MAJASCA UTE

Calendar

Days and times
Venue
Language of instruction
Places
Registration
Attended session
21 Jun, 2024
10:00 - 13:00
Attended session
28 Jun, 2024
10:00 - 13:00
Cibernàrium-22@, Carrer Roc Boronat, 117 - 127, (Sant Martí) BARCELONA
Catalan
-
Opening of registration 06/06/2024 to 08:30 h.

Find out more

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.



>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.

ActivitatsAnnexos