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Benvinguts i benvingudes al curs Planifica la teva campanya de màrqueting! Al final d¿aquest curs sabrem: ¿Els principals conceptes de la planificació de campanyes de màrqueting, tant en l¿àmbit online com offline. ¿Definir objectius d¿una campanya de màrqueting. ¿Definir plans d¿acció amb la utilització de les eines online i offline més adients. ¿Definir i seguir les variables de control de l¿execució, la definició de pressupostos i calendaris d¿actuació. Trobarem vídeos i articles per treballar cadascun dels punts. Combinarem la teoria amb exemples i activitats que portin a la reflexió i a la posada en pràctica dels conceptes apresos. Al final del curs trobarem una prova d¿autoavaluació tipus test, per poder repassar i consolidar els continguts. Així mateix, al final de la formació també podrem descarregar-nos els continguts del curs.