1. What is AI and why is it relevant for local commerce?
We will learn what artificial intelligence is, how it works and why it can be a strategic ally for your business in the current context.

2. How to interact with an AI efficiently
We will learn how to formulate clear instructions (Prompts) so that the AI generates useful, applicable responses adapted to the needs of the business.

3. Free and accessible tools for your day-to-day
life We will explore applications such as ChatGPT, Canva and Google Gemini that can help you manage content, organize tasks or create communication materials, at no cost.

4. AI applied to customer service
We will discover how AI can contribute to improving the customer experience through automated responses, personalization of messages and after-hours service.

5. How to improve the digital presence of your business with AI
We will analyze how to optimize online information so that platforms with AI recommend your store. We will deal with aspects such as the Google listing, social networks and basic SEO in search engines and online business directories.

6. Planning and generation of actions to boost sales with AI
We will see how to generate promotion proposals, content for social networks in an agile and creative way, manage stock or plan shifts.

7. Practical workshop: get started
We will put into practice the knowledge acquired through guided exercises with a mobile phone or laptop. You will try to generate real and useful content for your business with the support of the trainer.