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PROMOTES COL. COLLABORATION, COMMERCIALIZATION AND ETHICAL COMMUNICATION BETWEEN PROJECTS

Do you want your commercial strategy to reflect the values of your project? This training helps you analyse the value chain, establish collaborative synergies and define sustainable and ethical marketing channels. Ideal for SSE and impact economy projects that want to grow without losing purpose.

Entrepreneurs in the Social and Solidarity Economy and the Impact Economy.

New Marketing and Sales training

Specific goals | Temary

Specific objectives
- You will be able to identify and analyse your own value chain from a sustainable and impactful perspective, recognising the key points that generate social, environmental and economic value.
- You will be able to detect and establish collaborative synergies with other SSE projects or entities to promote co-creation, resource exchange and mutual growth.
- You will be able to use digital tools and platforms to promote processes of collaboration, communication and ethical marketing between projects 
- You will be able to define sustainable marketing and distribution strategies, choosing channels (online and offline) consistent with the values of the SSE and applying principles of ethical and equitable negotiation.


Syllabus
1. Analysis of my value chain according to the sector.
2. Creation of synergies with other projects or entities.
3. Use of digital platforms for co-creation and collaboration between projects
4. Ethical and equitable negotiation strategies: adaptation of the message.
5. Definition of sustainable online and offline distribution channels.


Available dates for the activity
Edition 1
Modality: Onsite
Language: Catalan
Date: Tuesday 27 January, 10:00h - 13:00h
Centre per a la iniciativa emprenedora Glòries - Carrer Llacuna, 156 - 162, BARCELONA
General information

The activity will be carried out in the language indicated for each session.
Remember that you can manage your registration (unsubscribe, obtain a certificate of participation,....) from the Activities section of the Personal space.
For more information or if you have any special needs and require support to follow the activity, write to us at < href="http://innovaciosocioeconomica@barcelonactiva.cat/" target="_blank">innovaciosocioeconomica@barcelonactiva.cat

If you are unable to attend the activity, you must unsubscribe 12 hours in advance by entering the ACTIVITIES section of your Personal Space, which you can access by clicking here. In this way, another person could take advantage of your place.
Barcelona Activa offers workshops and training activities in Social and Solidarity Economy aimed at people and groups who want to undertake new socio-economic initiatives. Check out the current courses and workshops here!
In the activities of the Virtual Classroom, all those who have accessed the space in the first 15 minutes of the training will be considered as assisted. People who join later will be counted as unassisted and the corresponding certificate will not be generated.

Modality: Onsite
Duration: 1 session (3h)
Language: Catalan
Date: Tuesday 27 January, 10:00h - 13:00h
Location: Centre per a la iniciativa emprenedora Glòries - Carrer Llacuna, 156 - 162, BARCELONA

Category:   Altres Economies

Lesson taught by

Fasolà

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ETHICAL MARKETING STRATEGIES: SELLING AND COMMUNICATING WITH PURPOSE