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Instagram Ads: how to manage post advertising and stories

Currently one of the most profitable social media advertising is that of Instagram. Instagram Ads is an opportunity for large and small businesses to gain visibility and reach new customers. In this course we will learn how to create effective advertising in the different formats offered by the platform to achieve the goals we propose.

Specific goals | Temary

Instagram Ads: how to manage advertising on posts and stories

REQUIREMENT: It is recommended to have basic knowledge about how Instagram works.

OBJECTIVES

Learn how to monetize my presence on Instagram.
Understand the different ad formats on Instagram.
Know how to create an ad for each platform.
Learn how to evaluate my advertising investment.

CONTENT

1. Define the objectives of our advertising.

2. What are the different advertising formats on Instagram.

3. What is the structure of an ad: Objective, audience, content, and budget.

4. How to create an ad step by step from Instagram.

5. Introduction to Facebook Ads Manager.

6. Tools to create engaging content for our ads.

7. Ads that work.

8. What to avoid in advertising.

9. Statistics and metrics to evaluate our investment.

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Instagram Ads: how to manage advertising on posts and stories

Available dates for the activity

Edition 1

Modality: Virtual classroom

Language: Catalan

Date: Friday 23 January, 10:00h - 13:00h

Edition 2

Modality: Onsite

Language: Catalan

Date: Thursday 19 February, 15:30h - 19:30h

Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA

General information

IMPORTANT: In the event that the session is virtual in streaming, it will take place through the free Microsoft Teams platform. Registered people will receive a unique link by email as the invitation and access instructions before the start of the first session.

>> It will not be allowed to enter the classroom after 15 minutes, once the activity has started.
>> The language in which each session is given is informed in the description of each activity.
>> Any of the training activities of Cibernàrium can be recorded through a system of
capture of images that has as its purpose its subsequent diffusion through a medium or
support in the field of Barcelona Activa's mission to contribute to economic promotion and
occupation In the recording process, images of them can eventually be recorded
training assistants. Enrollment in Cibernàrium activities implies authorization in
Barcelona Activates the use of these images for the above purpose.