ActivitatsDetall

Stories, Instagram's tool for building community

In Instagram stories, where the content is ephemeral, audiences keep growing. It is the new "social TV". Facebook, Whatsapp and YouTube have also implemented them in their channels. It's the new way to communicate. An innovative element in our essential marketing strategy to build loyalty and create community. Knowing the tool well and familiarizing ourselves with this new language is a competitive advantage that will bring us closer to a more loyal audience.

Specific goals | Temary

OBJECTIVES

RECOMMENDATION: Basic Instagram knowledge is recommended and your phone should be fully charged.
Create a communication strategy using stories.
How to use stories to build loyalty and community.
How to reach new clients with stories.
How to keep your content updated daily using stories.

CONTENT

Introduction: which platforms allow you to create stories.
What kind of content works best.
What to post for your brand.
How to use stories to increase your visibility on social media.
How to provide added value through stories.
Inspiring real-world examples.
Develop a strategy for your brand.
How to measure the impact of your stories.
Tips and tricks to create engaging content.
Hands-on practice with the tool.

TRAINING PATH

Level 0

Attract Clients with Instagram and Instagram Stories

Level 1

Stories: Instagram's Tool to Build Community

Available dates for the activity

Edition 1

Modality: Onsite

Language: Catalan

Date: Monday 12 January, 16:00h - 20:00h

Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA

Edition 2

Modality: Onsite

Language: Catalan

Date: Thursday 5 February, 16:00h - 20:00h

Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.