Boost your business image and engage new customers with Instagram
Boost your business image and engage new customers with Instagram
The trend towards a visual web and more than 1 billion active Instagram users position this photography and video social network as an indispensable tool in our digital marketing strategy. Learning how to effectively manage our Instagram account will help us build customer loyalty, create new opportunities to promote ourselves and gain visibility on the web among other benefits.
IMPORTANT: To do this activity you must have an Instagram account.
OBJECTIVES
- Learn the basics of a good communication strategy on Instagram
- Discover the latest news on Instagram
SYLLABUS
- Introduction: New Instagram context.
- Network updates.
- Profile presentation.
- Differentiate content and strategy for each of the platforms (Feed, Stories, live and Reels).
- Resources to improve visibility.
- Where to start a new Instagram profile.
- Resources for daily management and content creation.
TRAINING PATHWAY
>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.
>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.
>> The language in which each session is conducted is informed in the description of each activity.
>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.
Category: OAE 05c3 - Creixement empresarial - Màrqueting i vendes: Estratègia
URRUTIA AZCON, MÒNICA
