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How to use the Internet for market research and competitors analysis
- Acquire tools and capabilities to be able to improve national and international market research, in order to grow your business.
- Acquire online tools to be able to analyze competitors
CONTENT
1. Definition of objectives in market research.
2. Reliable and up-to-date sources of information available on the Internet with information about markets and their statistics.
3. Sources of information on imports/exports, tariff rates and import/export requirements.
4. Digital markets as a research tool by sector and our competition.
5. Key metrics for competitor analysis
6. Definition of conclusions and actions based on the information collected.
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