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Instagram Ads: how to manage post advertising and stories
REQUIREMENT: It is recommended to have basic knowledge about how Instagram works.
OBJECTIVES
Learn how to monetize my presence on Instagram.
Understand the different ad formats on Instagram.
Know how to create an ad for each platform.
Learn how to evaluate my advertising investment.
CONTENT
1. Define the objectives of our advertising.
2. What are the different advertising formats on Instagram.
3. What is the structure of an ad: Objective, audience, content, and budget.
4. How to create an ad step by step from Instagram.
5. Introduction to Facebook Ads Manager.
6. Tools to create engaging content for our ads.
7. Ads that work.
8. What to avoid in advertising.
9. Statistics and metrics to evaluate our investment.
RECOMMENDED TRAINING PATHWAY ON INSTAGRAM
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IMPORTANT: In the event that the session is virtual in streaming, it will take place through the free Microsoft Teams platform. Registered people will receive a unique link by email as the invitation and access instructions before the start of the first session.
>> It will not be allowed to enter the classroom after 15 minutes, once the activity has started.
>> The language in which each session is given is informed in the description of each activity.
>> Any of the training activities of Cibernàrium can be recorded through a system of
capture of images that has as its purpose its subsequent diffusion through a medium or
support in the field of Barcelona Activa's mission to contribute to economic promotion and
occupation In the recording process, images of them can eventually be recorded
training assistants. Enrollment in Cibernàrium activities implies authorization in
Barcelona Activates the use of these images for the above purpose.