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Moving Forward: Plan Innovative Digital Marketing Strategies
OBJECTIVES
- Understand what an innovative strategy is.
- Discover what Future Design methodologies are and what they can contribute.
- Learn how to improve a digital marketing strategy.
SYLLABUS
- Innovation and strategy
- Introduction to Future Design methodologies
- Creation of Future scenarios
- Futures wheel
- Futures cone
- Backcasting and other planning methods
TRAINING PATHWAY: Generative Artificial Intelligence and Digital Marketing
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IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.