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A digital newsletter or newsletter allows us to communicate more directly with our target audience and deliver value-added messages. Learn how to use MailChimp as a newsletter creator tool and learn how to make your database and communications compliant with current law.
Specific goals | Temary
OBJECTIVES
In this course we will learn what a newsletter or corporate bulletin is, its purpose, and tips for creating a successful one.
We will get to know MailChimp, the types of campaigns we can run with this tool, and learn how to design the structure and content of our digital newsletter.
We will focus on subscription lists, sending the digital newsletter, and monitoring it to achieve optimal results.
SYLLABUS
Preliminary editorial decisions
The newsletter within the marketing strategy
What is the purpose of the newsletter?
Who is responsible for the newsletter?
Editorial line and sending frequency
How can we get subscribers?
Newsletter creation
Main newsletter management tools
What types of campaigns can we run?
How will we prepare the newsletter content?
Resources to help create the newsletter elements
How will we design the newsletter?
Newsletter examples
GDPR
GDPR principles
Protocol for databases and subscriptions
Forms according to GDPR
Sending and statistics
Subscription lists
Monitoring newsletters
How can we recover subscriptions?
How to write attractive titles
Available dates for the activity
Edition 1
Modality: Online
Language: Catalan
Dates: From 01/01/26 to 31/12/26
Opening of registration 31/12/2025 to 23:59 h.
General information
Learn at your own pace The online training courses are self-paced and you can register at any time. Enjoy learning from wherever you want, at your own pace and without schedules.
To obtain the certificate of completion, it is necessary to complete the final questionnaire of the course. Once passed, you can download it to your
Personal space.
