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Creativity - Improve innovative ideas in your digital marketing plan

In this capsule we will invite you to install a creative kit inside your head. You will put your brain to work so that it can generate in an agile and fun way - a lot of innovative ideas for your project.

Specific goals | Temary

Learn concrete creativity techniques: mind maps, force diagram, Ishikaura diagram, SCAMPER method...

Learn the "6 hats" method to solve problems.

CONTENT

1. Develop superpowers: Discover the benefits of creativity
- Discover lateral thinking
- Remove elements that block your creativity
- Measure your creativity
- Activate elements that activate your creativity

2. Know specific creativity techniques
- Learn to use concrete and effective techniques

3. Apply creativity techniques in your marketing plan
- Train your brain/play
Take part in a first contact with these techniques
- Solve problems/generate ideas
Use creativity techniques to improve the management/promotion of your business
- Incorporate these techniques into your routine.

Available dates for the activity

Edition 1

Modality: Onsite

Language: Catalan

Date: Wednesday 28 January, 16:00h - 20:00h

Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA

General information

>> In the event that the format is virtual in streaming, it will be done through the free Microsoft Teams platform. Registered people will receive by email the link to the invitation and access instructions before the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.

>> The language in which each session is taught is reported in the description of each activity.

>> Any of Cibernàrium's training actions may be recorded through an image capture system whose purpose is to disseminate them later through a means or support within the scope of Barcelona Activa's mission to contribute to economic promotion and employment. In the recording process, images of the training attendees may be recorded. Registration for Cibernàrium's activities implies authorisation for Barcelona Activa to make use of these images for the above purpose.