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ETHICAL MARKETING STRATEGIES: SELLING AND COMMUNICATING WITH PURPOSE

Learn how to sell and communicate your project in a way that is consistent with its values. This training helps you to get to know your audience better, design ethical marketing strategies and generate authentic links with the markets, reinforcing the social and environmental impact of your project

Entrepreneurs in the Social and Solidarity Economy (SSE) and the Impact Economy who want to improve their communication and marketing skills without losing coherence with their values.


New Marketing and Sales
training

Specific goals | Temary

Specific objectives
You will be able to identify and understand your target audience, analysing their needs, values and behaviours to design proposals aligned with their reality.
You will be able to apply a systemic view to marketing, understanding the interdependencies between the project, the market, the community and the environment.
You will be able to develop communication strategies and actions that convey the values and impact of your project in an authentic, coherent and ethical way.
¿ You will be able to use appropriate marketing tools and channels, both online and offline, to reach your audience effectively and sustainably


Syllabus
¿ Knowledge of our consumer and the markets.
¿ Systemic approach to marketing.
¿ Marketing tools to reach your audience in an authentic way.


Available dates for the activity
Edition 1
Modality: Onsite
Language: Catalan
Date: Tuesday 16 December, 10:00h - 13:00h
Centre per a la iniciativa emprenedora Glòries - Carrer Llacuna, 156 - 162, BARCELONA
General information

The activity will be carried out in the language indicated for each session.
Remember that you can manage your registration (unsubscribe, obtain a certificate of participation,....) from the Activities section of the Personal Space.
For more information or if you have any special need and require support to follow the activity, write to us at innovaciosocioeconomica'barcelonactiva.cat

In case you cannot attend the activity, you must unsubscribe 12 hours in advance by entering the ACTIVITIES section of your Personal Space, which you can access by clicking here . In this way someone else could take advantage of your place.
Barcelona Activa offers workshops and training activities in the Social and Solidarity Economy aimed at people and groups who want to undertake new socio-economic initiatives. Check out the current courses and workshops offer here!
In the activities of the Virtual Classroom, all those who have accessed the space in the first 15 minutes of the training will be considered as assisted. People who join later will be counted as not assisted and will not be generated the corresponding certificate.

Modality: Onsite
Duration: 1 session (3h)
Language: Catalan
Date: Tuesday 16 December, 10:00h - 13:00h
Location: Centre per a la iniciativa emprenedora Glòries - Carrer Llacuna, 156 - 162, BARCELONA

Category:   Altres Economies

Lesson taught by

PERELLÓ PIULATS, ESTHER