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How to exploit the full potential of LinkedIn

LinkedIn is the main professional network worldwide where you can do business (social selling), network, attract talent, find a job, work on your personal brand, keep up to date with your industry... During 3 very practical face-to-face sessions of 4 hours, we will see how having a profile that generates trust and professionalism and how to use all LinkedIn options for our professional goals.

Specific goals | Temary

How to Unlock the Full Potential of LinkedIn

IMPORTANT: To get the most out of this course, it's recommended to have a LinkedIn profile already set up, and remember the email and password to log in. You should also have the LinkedIn APP installed on your phone.

Learn to manage your Personal Brand on LinkedIn to build quality contacts that bring business opportunities.

Know what to share, in which groups, with which companies... so that people come to you instead of you having to sell.

COURSE CONTENT

A digitalized world
LinkedIn's potential and key figures
How to design a profile that shows professionalism and is well positioned
Designing a strategy
Generating quality contacts
Advanced people searches
What to publish, in what format, how often, best days and times...
Managing groups and creating your own
Posts on the LinkedIn blog - PULSE
Gaining visibility internally (SEO) and within LinkedIn
Networking using the mobile APP
KPIs to measure
Creating and managing a company page
When to use educational or product pages
Content creator profile
LinkedIn Ads
LinkedIn Events and LinkedIn Live
LinkedIn Learning
How to find job opportunities
What is LinkedIn Talent Solution and how to use it for recruiting
What is Sales Navigator and when to use it
Service Pages, Newsletters...

RECOMMENDED TRAINING PATH ON LINKEDIN

Level 0

How to harness the full potential of LinkedIn

Level 1

How to reach your clients in a segmented way with LinkedIn Ads

Available dates for the activity

Edition 1

Modality: Onsite

Language: Catalan

Dates: From 16/12/2025 to 18/12/2025

3 onsite sessions at:

Cibernàrium-22@ - Carrer Roc Boronat, 117 - 127, BARCELONA

Tuesday 16 December 16:00h - 20:00h

Wednesday 17 December 16:00h - 20:00h

Thursday 18 December 16:00h - 20:00h

Edition 2

Modality: Virtual classroom

Language: Catalan

Dates: From 12/01/2026 to 15/01/2026

4 virtual classroom sessions

Monday 12 January 10:00h - 13:00h

Tuesday 13 January 10:00h - 13:00h

Wednesday 14 January 10:00h - 13:00h

Thursday 15 January 10:00h - 13:00h

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.