Detall formació

ActivitatsDetall

WordPress and introduction to Google Analytics: how to obtain and manage usage data

Description

Designing an attractive website is not enough. The market calls for creative professionals with analytical and management skills, who cover both the web design side and the marketing and analysis side. In this course you will learn what web analytics is and what it is for and how to integrate it into WordPress. If you want to know what happens and how to improve your Wordpress this is your course.

Duration:

Single-session programme: 1 session de 3 hours

Content

OBJECTIVES

Understand what Google Analytics is and what it's for.
How to implement Google Analytics in Wordpress.
Google Analytics functionalities and configuration.
Measure impacts.

SYLLABUS

Introduction to Web Analytics
Google Analytics
Integration with Wordpress
Recommendations

RECOMMENDED WORDPRESS TRAINING PATH

Level 0

Wordpress.com: Create your website for free - Online Course

Level 1

Wordpress Intensive 1: Create your website

Level 2

Wordpress Intensive 2: Perfect your website

Specialization

Check the specialization courses

Teachers

RODRIGUEZ CLAVER, JAIME

Driving

Aubay Spain SAU

Calendar

Attended session

19 Sep, 2025

10:00 - 13:00

Cibernàrium-22@, Carrer Roc Boronat, 117 - 127, (Sant Martí) BARCELONA

Language of instruction:Catalan

Opening of registration 04/09/2025 to 08:30 h.

Find out more

>> In case the format is virtual via streaming, it will be carried out through the free platform Microsoft Teams. Registered individuals will receive the invitation link and access instructions by email before the session starts.

>> Entry to the classroom will not be allowed after 15 minutes once the activity has started.

>> The language in which each session is conducted is informed in the description of each activity.

>> Any of the training actions of Cibernàrium may be recorded through an image capture system that aims to subsequently disseminate them through a medium or support within the scope of the mission of Barcelona Activa to contribute to economic promotion and employment. In the recording process, images of attendees may eventually be recorded. Registration for Cibernàrium activities implies authorization for Barcelona Activa to use these images for the aforementioned purpose.