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Meet TikTok to connect with younger audiences and discover new trends

Description
TikTok is the star of the moment, the most downloaded app, in recent months. It is the favorite network of teenage youth. On TikTok, they create, get inspired and share their best videos. Some brands have already taken advantage of the opportunity of this network and their contents are going viral among the younger public. In this capsule we will see inspiring examples of brands that are already using it in their communication strategy.
Duration:
Single-session programme: 1 session de 3 hours
Content
Get to Know TikTok to Connect with Younger Audiences and Discover New Trends

IMPORTANT: It's recommended to have an active TikTok account to follow the course with hands-on practice. It's also helpful to have the APP installed on your phone.


Understand brand communication strategies on TikTok.

Learn how to communicate effectively on the platform.

Learn how to reach your target audience.


COURSE CONTENT

  • Learn how to navigate TikTok and find relevant creators and content
  • Discover what kind of content is trending and successful
  • See inspiring examples from brands, NGOs, companies, etc. and their communication strategy
  • Understand the communication tone and style TikTok requires
  • What to do to increase visibility
  • Advertising on TikTok and types of ads
  • What are hashtag challenges and how they can help grow your audience

RECOMMENDED TRAINING PATH ON SOCIAL MEDIA & TRENDS

Level 1

Masterclass: From BOOMERS to ALPHAS ¿ How to Address Each Generation on Social Media

Level 2

Get to Know TikTok to Connect with Younger Audiences and Discover New Trends

Teachers
URRUTIA AZCON, MÒNICA
Driving
MAJASCA

Calendar

Days and times
Venue
Language of instruction
Places
Registration
Virtual classroom
17 Sep, 2025
10:00 - 13:00
Language of instruction:Catalan
-
Opening of registration 02/09/2025 to 08:30 h.

Find out more

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.



>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.