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Google Ads: How To Quickly Make Effective Advertising Campaigns

Google Ads has changed, and more and more we need to have control of our business in the digital advertising framework. In this course we will see how to quickly set up a campaign, either Express (automatic) or Normal (manual) and how to receive support from Google through certification in Google Ads.

Specific goals | Temary

OBJECTIVES

Improve the definition of advertising objectives.
Have a sequential methodology.
Determine LTV and CAC before starting a campaign.
Know how to calculate ROI/ROA of a campaign.

SYLLABUS

The Google AdWords model
The Google AdWords content network:
- What is contextual advertising
- How to select the most appropriate websites
- Possible formats and rates
Objectives and campaign planning
- Campaign structure
- How to select keywords
How to get clicks
Budget and prices
- How much should I invest? How prices affect position
- What is quality score and why is it important?
- Basic data to evaluate campaign performance
Certification as a specialist at Google Academy

GOOGLE ADS TRAINING PATH

Level 0

Google Ads: create effective advertising campaigns

Level 1

Google Ads: how to quickly create effective advertising campaigns

Available dates for the activity

Edition 1

Modality: Virtual classroom

Language: Catalan

Dates: From 19/01/2026 to 20/01/2026

2 virtual classroom sessions

Monday 19 January 10:00h - 13:00h

Tuesday 20 January 10:00h - 13:00h

General information

IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.

>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.