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Google Ads - Create effective advertising campaigns
Google Ads is Google's method of inserting sponsored advertising into this search engine. This is a system where the advertiser manages the tasks directly: learn with this course the operation and the key concepts to avoid wasting clicks and get the most out of your budget.
Specific goals | Temary
Discover the fundamental settings of Google Ads, work on campaign optimization techniques, and learn some advanced features to take full advantage of what this Google tool can do for you.
SYLLABUS
Introduction and first steps in Google Ads
The Google Ads model
Where do ads appear?
How to open a Google Ads account
Structure of a Google Ads account
Linking Google Ads with Google Analytics
Quality score
Search campaign management
Types of campaigns in Google Ads. Search campaigns
Structure of a campaign
Types of targeting: locations, language, schedule, and device
Bidding strategies: how to choose them
Budgets in Google Ads: how much to invest
Ads in Google Ads
Ad extensions
Keyword planner
Keyword match types
Optimization, measurement, and conversions
What does it mean to optimize?
Search terms report and negative keywords
Important metrics: CTR, search impressions, and conversions
Performance reports in Google Ads
Conversions: what are they?
How to set up tracking code
Other tips and advanced features
Google Ads policies and recommendations
Remarketing: what it is and when to use it
Smart bidding campaigns: what they are
Scripts
MCC: what it is, how to create it, and what it's for
GOOGLE ADS TRAINING PATH
Level 0
Google Ads: create effective advertising campaigns
Level 1
Google Ads: quickly create effective advertising campaigns
Available dates for the activity
Edition 1
Modality: Online
Language: Catalan
Dates: From 01/01/26 to 31/12/26
Opening of registration 31/12/2025 to 23:59 h.
General information
Learn at your own pace Online training is self-training, quarterly and you can register at any time. Enjoy learning from wherever you want, at your own pace and without schedules.
Certificate To obtain the certificate of completion, the final questionnaire of the course must be completed. Once passed, you can download it in the Personal Area
Modality: Online
Duration: 4h
Language: Catalan
Dates: From 01/01/26 to 31/12/26
Opening of registration 31/12/2025 to 23:59 h.
Category:OAE 05c1 - Creixement empresarial - Màrqueting i vendes: Eines digitals i recursos
