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SEO for your business
OBJECTIVES
- Learn how to carry out a basic keyword research process.
- Understand the different concepts related to organic search positioning.
- Identify the different steps to follow to rank a project on Google.
SYLLABUS
- Session 1
- How can we get traffic?
- The search intent and its importance
- Local SEO
- Definition of organic search positioning
- How to analyze your website's ranking
- Practice: "How to do keyword research for our project"
- Session 2
- Natural positioning techniques (metatags and texts)
- Practice: How to optimize your pages.
- The importance of user experience for ranking (metrics and loading speed...)
- How can Artificial Intelligence (AI) help us?
- How to know your competitors' ranking?
- Group practice: SEO ranking factors
SEO TRAINING PATH
Level 0
SEO Positioning: improve your website presence in search engines
Level 1
SEO: Position your company in search engines
Calendar
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IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
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