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Learn how to use Mailchimp
Upload our subscriptions to Mailchimp.
Learn how to create an email marketing campaign and send it.
Segment subscriptions.
Layout a digital newsletter with Mailchimp and generate the templates.
Learn how to create a subscription form with Mailchimp.
Understand the importance of following European data protection regulations (RGPD) in the field of email marketing and know how to apply them to Mailchimp.
Learn how to personalize automatic communications with subscribers.
Know what are the relevant metrics in the field of email marketing
CONTENT
Session 1
1.- Examples of digital newsletters.
2.- Create your Mailchimp subscription database.
3.- How to design your digital newsletter.
4.- Tips and tricks for designing your digital newsletter.
5.- How to create an email marketing campaign in Mailchimp and send it.
6.- How to segment the shipments so that only those people who interest us receive them.
Session 2
7.- Create your Mailchimp subscription form.
8.- The importance of following the European data protection regulation RGPD and how to apply it to Mailchimp.
9.- Where to look for inspiration or templates.
10.- Generate your own templates.
11.- How to create a landing page to get subscriptions.
12.- Learn how to personalize automatic communications with subscribers.
13.- What are the metrics to monitor?
14.- Recommendations to avoid spam.
Recommended and complementary activities to increase knowledge of the subject:
Content Marketing: reach and retain your customers by offering them useful materials
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IMPORTANT: In the event that the format is virtual streaming, it will be done through the free Microsoft Teams platform. Registrants will receive an invitation link and access instructions by email prior to the start of the session.
>> Entry to the classroom will not be allowed after 15 minutes, once the activity has started.
>> The language in which each session is given is reported in the description of each activity.
>> Any of Cibernàrium's training actions can be recorded through a system
of capturing images whose purpose is their subsequent dissemination through a medium or support
in the scope of Barcelona Activa's mission to contribute to economic promotion and employment.
In the recording process, images of the attendees may eventually be recorded
formation. Registration for Cibernàrium activities implies the authorization to Barcelona Activa of
make use of these images for the above purpose.
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