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• To work on the prototype of concrete solutions for specific challenges for organisations. 
• To promote co-creation and the social impact on the processes of change and innovation of organisations. 
• Promoting gender mainstreaming and good governance in organisations. 

DIRECTED TO ORGANIZATIONS WITH...    

• A business model with consolidated bases.
• A specific challenge identified in the areas of product/service design, internal organisation or marketing. 
• A team with availability, leadership and innovation capabilities.
• Interest in incorporating or empowering elements of Social and Solidarity Economics, gender perspective or ESG impact. 

ADAPTED AND DIFFERENTIATED ITINERARIES

Depending on the specific need, the Reimaginem offers each organization the choice of one of the three different itineraries focused on practice. Design methodologies are used in these to generate ideas outside conventional and common. 

1. Product and service design: design of the product or service value proposal and of the user or client journey experience.
2. Internal organizational tinerary: design of changes in organizational or organizational culture, among others.
3. Commercialisation tinerary: redesigning of branding, elaborating and testing of communicative materials or improving discourse and commercial actions.

All itineraries incorporate digitization as a key element.  Furthermore, we believe that innovation comes from the sum of various visions, and therefore we support co-learning and collaboration within organisations, among them, and also with the programme team and other initiatives linked to the SSE sector of the city of Barcelona. 

3 PHASES: 

• Orientation – we identify challenges and opportunities.
• Exploration – analyse, generate ideas, define and develop potential solutions.
• Prototyping – we conceive, design and construct prototypes of solutions.

ACTIVITY TYPES

• Specialized Career (10h)
• Formative and co-creation actions: common for all participants (9h) and specialized according to prototype scope (8h)
• Exchange and learning actions with referrers and innovative organizations (4h) 

 

Once you have finished the program, you can use the Social and Solidarity Economy Advisory Service (SAESS) of Barcelona Activa and La InnoBAdora+, incubation community for SSE organisations.