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Google Ads: How To Quickly Make Effective Advertising Campaigns
OBJECTIVES
- Improve the definition of advertising objectives.
- Have a sequential methodology.
- Determine LTV and CAC before starting a campaign.
- Know how to calculate ROI/ROA of a campaign.
SYLLABUS
- The Google AdWords model
- The Google AdWords content network:
- What is contextual advertising
- How to select the most appropriate websites
- Possible formats and rates
- Objectives and campaign planning
- Campaign structure
- How to select keywords
- How to get clicks
- Budget and prices
- How much should I invest? How prices affect position
- What is quality score and why is it important?
- Basic data to evaluate campaign performance
- Certification as a specialist at Google Academy
GOOGLE ADS TRAINING PATH
Level 0
Google Ads: create effective advertising campaigns
Level 1
Google Ads: how to quickly create effective advertising campaigns
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